Off course it helps that they’re the wealthiest, best educated, and most influential members of society today. Boomers are the brightest burning constellation in any marketing strategy because there’s power (and money!) in numbers. Teenagers didn’t exist until the boomers decided to listen to the Rolling Stones, Bob Dylan, and The Beatles. As a demographic bulge they have a remarkable talent for remodeling society through sheer force of numbers. The boomer generation revolutionizes life.
